PricingStrategyTool
Revenue Management pricing alignment across Marketing & Finance
Overview
Created the pricing tool used by Revenue Management to shape pricing strategy alignment with Marketing & Finance. Bridges analytics and business strategy.
Key Metrics
Case Study
The Problem
Pricing strategy alignment across Revenue Management, Marketing, and Finance required multiple rounds of manual analysis and meetings to reach consensus. Each function worked from different data sources with different assumptions.
The Approach
Created a unified pricing analytics platform accessible to all three functions — one version of the truth
Built scenario modeling capabilities so teams can evaluate pricing decisions against shared KPIs before committing
Designed dashboards that speak the language of each stakeholder group while drawing from the same underlying data
Bridged the gap between granular pricing data and boardroom-level strategy by building multiple levels of abstraction
The Impact
Replaced fragmented Excel models and disparate data sources with a single source of truth
Accelerated pricing alignment cycles by eliminating the "whose numbers are right?" debate
Enables Revenue Management to anchor pricing strategy in data rather than intuition and negotiation
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